Archive for March, 2010

Vice President of Marketing

Position Announcement

DIRECTV Sports Networks is a controlled subsidiary of DIRECTV and is comprised of three regional sports networks, which include FSN Northwest, FSN Pittsburgh and FSN Rocky Mountain (and sub-region FSN Utah). The three networks combined reach more than 8.5 million viewers across 17 states and own exclusive programming and distribution partnerships with more than 25 teams and conferences. Through its subsidiaries and affiliated companies in the United States, Brazil, Mexico and other countries in Latin America, DIRECTV, the world’s most popular television service, serves more than 18.4 million customers in the United States and over 6.1 million customers in Latin America.

The VP of Marketing and Communications will be responsible for the strategic direction and execution of all marketing and communications in support of brand awareness and revenue generation for DIRECTV Sports Networks.  You will oversee all brand management, online/offline marketing, internal and external communications, team, partner and affiliate marketing, sales collateral, on-air promotions, and social media activities.  You will manage the regional marketing teams, as well as all external resources required to achieve the business objectives.  The successful candidate must be a confident and respectful leader, highly creative and analytical, with the ability to build support for new ideas and effectively communicate complex concepts to diverse stakeholders. 

This position will report to the CEO, is based in our Corporate Offices in Seattle and is a member of the Executive Team.  There are currently three regional marketing teams who will report to the VP of Marketing and Communications.

Essential Functions:

  • Work with the Executive Team in the development and execution of business priorities and objectives.
  • Develop and execute strategic and tactical marketing plans as well as monitoring results in order to ensure brand consistency across all platforms and the achievement of business goals and objectives.
  • Provide visionary oversight and creative direction to build and ensure consistency of the brand across all regions and platforms for DIRECTV Sports Networks. 
  • Provide leadership and direction for all regionally based marketing employees, in cooperation with the general managers in those regions.
  • Manage the On Air Promotions function to ensure that all elements support the overall brand, programming and business objectives


  • Manage public relations for all regions of DIRECTV Sports Networks
  • Ensure that all sales collateral is effective, consistent and best in class
  • Negotiate, oversee and optimize  all contractually obligated marketing with teams,  affiliates and other partners
  • Responsible for the management of creative deliverables from internal and external sources, ensuring creative integrity, accuracy as well as ensuring budgets and deadlines are met
  • Work closely with executive producers, general managers, executive staff, marketing staff and affiliate relations staff on new initiatives and special projects


Required Skills & Abilities:

  • 10 years of marketing and/or creative services with at least 5 years in television and sports broadcasting, with an in-depth understanding of television sports production
  • Bachelors Degree in Marketing, Communication or a related field; MBA preferred
  • Articulate, strategic, and pragmatic problem-solver with ability to excel in a fast-paced, team-oriented environment
  • Experience as a successful member of a senior leadership team and effectively communicating with senior management and business partners; proven ability to achieve buy-in from senior executive stakeholders and execute well-defined and measurable projects and programs
  • Direct experience in managing relationships with major media partners and affiliate programs
  • Demonstrated ability to lead teams, projects and initiatives to a successful result
  • Successful in analyzing and measuring tangible results based on business objectives
  • Proven track record of developing and executing marketing strategy for various mediums to effectively promote brand awareness and drive sales
  • Experience with linear television and new media platforms for content delivery
  • Strong creative writing and communication skills, great creative instincts
  • Extensive experience with developing effective creative campaigns which utilize all methods of production i.e., editing, live action shoots, music usage, broadcast graphics, etc.



  • Market equity compensation, including bonuses, benefits, stock and pension plan.  Relocation will be provided, as necessary.

 Send confidential inquiry and resume to Teresa@DahlAssociates.com!


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